Why am I missing some content?

Hello! I am new to the PBE and I have a few questions. First and foremost, why is some of the content missing for me? For example, I cannot purchase the Arcade Ezreal skin. Secondly, I read that if you log out and back in you will be leveled up to 30 but that didn't work for me. Lastly, does it normally take a long time to get into a game? It said it would be 3 minutes but i waited 10 minutes until I got frustrated. Thanks for any help!
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