A couple months ago we rolled out persistent chat rooms onto the PBE. This was an early test for building the foundation for new social features we announced with the 2016 Season Update. As we officially move forward, we've updated the name on PBE to reflect that these "chatrooms" have evolved into our earliest version of clubs.
What are clubs? They are player-named, player-organized, and player-controlled social groups. The long-term goal is to help you head into games with the right teammates every time by helping you find like-minded players to compete with. We plan on building a whole lot more on top of the current functionality of clubs but right now we’re starting simple. Just like “persistent chat rooms”, you can own one club and be a member of three at any given time, with all the same moderation tools.
With this first update, you can now set a tag for your club that can be displayed in various places including your Hovercard, and more importantly, in game. Ranked team tags will still take precedence in ranked team games. Since you can belong to multiple clubs, you now have the option of setting a club to be active, which means that club’s chat room will open on login, and other players will see that affiliation.
We plan to push out updates to clubs as they become available (which means we'll need to occasionally reset all clubs), so take a look and let us know if clubs make it easier to stay connected in League with friends!
p.s. We are playing around with colors on tags so please put up with the current atrocity for a day or two. :3