Sivir's Ricochet, Fervor of Battle, and Thunder lords

I'm curious why Ricochet doesn't proc Thunder lords? Just wondering. I feel like it should be able to considering it does dmg. As well for Fervor of Battle as it states dealing "You gain stacks of Fervor for 6 seconds whenever you damage an enemy champion..." and well Sivir's w does damage so now I'm really wondering why that doesn't give you stacks of fervor.
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